THE TEME
VALLEY TOUR
A third year final project required us to develop products and services through branding, way-finding and a brochure for the Malvern Hills District Council's tourist board. Showcasing everything the area had to offer in terms of historical landmarks, local events and key stops along the tour saw me undertake research through navigating and exploring the tour myself.
THE FULL LEAFLET
FORMAT & MAJOR STOPS OF THE TOUR
The tour has 5 major stops that celebrate the local industry, culture and heritage of the Teme Valley. All of these locations have plenty to offer and dedicating 2 sections for each provided apt space for details on the area; which, combined with a local map, creates a clean and consistent format for the leaflet and experience for the reader to read and navigate the major stops in the tour.
The concertina format that shapes the leaflet allows for easy reading, whilst retaining a compact size that is not cumbersome to the user. The 'flat out' size of the leaflet is A3; but thanks to the 12 panel format, when fully folded it is no bigger than a smartphone and easily carried.
